Ciak… it’s food!!!!

There’re 5 food related movies I love. I do wanna share it. Each one has its own aestethic. 5 differents “scenario” where architecture and design are topics handled with a different approach. Of course are all about food, each screenplay is focus on eating or cooking but somehow someway in each one there’s an original way to read and portray the space of a restaurant or a kicthen.

n°1 – SOUL KITCHEN

This is URBAN
It’s roled in Hamburg. The city itself is part of the story. The food become from the inner soul of the city, due to its buildings, its cultural stratification, its economical background through the centuries. I would like to run the Soul Kitchen… any partner?

n°2 – Julie & Julia

This is FICTION (as americans live design)
Is the beginning of kitchens staged up in a TV set as we are used to see nowadays on broadcasting networks. Here comes out the american concept of design as a fetish, in a particular scene there’re all the tools of Julia Child exhibited like if we are inside the Goethe’s House in Weimar.

n°3 – LE GRAND RESTAURANT

This is HOUSEWIFE
It represents the idea of “grand restaurant” that each housewife still holds in their minds. Is a old-school image of luxury and quality, the perfect paired to our nowadays extreme minimal and sophisticated horeca design “apparels” we are seeking today. Louis de Funès makes fun of this… I adore this man!!!!

n°4 – THE COOK, THE THIEF, HIS WIFE & HER LOVER

This is THEATRE
We are on a stage, food are on stage, customers are on stage, I think is exactly how has been conceived horeca architecture in the ’80 and early ’90. An approach that inspired dozen of famous interiors designer for well known horeca icons around the globe (most of Philippe Stark projects follow this path.).

n°5 – Ratatouille

This is CARTOON
Of course it is… what else? This is how we would like to see the entire world. It’s what we think Paris is… a CARTOON. How we (as customer) think a kitchen could be…. where also the schmuck is lovely, the dirtyness has a bean of ray, the weird stuffs in a stove or in a sink are…. a CARTOON!!!  But really, pay attention when you go out to eat…. a rat-trap cannot be a restaurant. Never.

08 apr This entry was published on aprile 8, 2010 at 8:58 pm. It’s filed under Horeca, Wine & Food and tagged architecture, Design, film, food, grand restaurant, his wife & her lover, horeca, interiors, Julie & Julia, kitchen, movie, ratatouille, restaurant, soul kitchen, the cook, the thief. Bookmark the permalink. Follow any comments here with the RSS feed for this post.