McItaly or not? That is the question!

Usually I do not talk about politics or politicians but in this case I couldn’t touch the matter.
McDonald’s is boosting on the market this brand new sandwich (panino) made out of selected ingredient by italian producers. The Agricoltural Minister of Italy put under sponsorship this panino in partnership with the american fast food company. The idea of the Minister is to give a taste of Italy’s flavour and food culture to all the young people aroung the world. The argue between the Italian politician and a quite known english columnits and gourmet is on:
http://www.guardian.co.uk/lifeandstyle/wordofmouth/2010/jan/28/mcdonalds-launch-mcitaly-burger
I’m asking myself: is that a good idea or not? I still don’t have any clue. I’m still wondering….
Actually I got only one problem with it: there’s no visible certification of provenience about the ingredients on the reference website, just an advertisment statement. I gotta admit: as senior copywriter….I don’t buy statements.

02 feb This entry was published on febbraio 2, 2010 at 8:55 pm. It’s filed under ADV, Horeca and tagged advertisiment, fast food, food, horeca, mcitaly, restaurant. Bookmark the permalink. Follow any comments here with the RSS feed for this post.