Don’t drive drunk – Charles De Gaulle for Alfa Romeo
Alfa Romeo promotes the responsible enjoyment of wine. And also of driving.
I just love this ADV! A common corkscrewer open arms, with tears of red wine as blood, laid down on the ground as a human body silhouette run over by a car. Drive responsible is a matter and Alfa Romeo take a side. French people calls this kind of corkscrewers Charles De Gaulle, their very first president of “France Libre” after the 2nd World War. The reason why is he was used to cheers masses during his speeches moving his arms like a corkscrewer, straight long in the air up and down.
10 gen
This entry was published on gennaio 10, 2010 at 4:45 pm. It’s filed under ADV and tagged ADV, advertisiment, alfa romeo, corkscrewer, drink, drive, marketing, wine.
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